The Story of Susanna

Before founding her creative studio, Susanna built an international career spanning more than two decades across Germany, Belgium, Italy, Scotland, Switzerland, the Netherlands and Malta.
Her first professional chapter unfolded in hospitality management, where she spent over 10 years in leadership roles as Front Office Manager, Rooms Division Manager and Revenue Manager in renowned International hotel groups.
Those years taught her the art of experience — how space, emotion and communication come together to create connection and trust.

Building on that foundation, Susanna spent the next decade in education, working as teacher and Head of Internship Department at entrepreneurial schools. She guided students in developing their professional identities, mentoring them as they turned ideas into action and learned the language of leadership. It was there that her passion for human growth, clarity and creative expression deepened — lessons that shape her work today.

These two worlds — hospitality and education — formed the roots of her creative philosophy: that every interaction is a story and every story deserves structure, empathy and purpose. They gave her the tools to understand both the operational and emotional sides of communication, an understanding she now brings into her work as a writer, storyteller and creative strategist.

Through Vision Architecture, Susanna unites strategy and sensitivity — helping brands and founders articulate who they are and express it with authenticity and depth. Her path across industries and cultures shaped a guiding belief:

True communication begins with empathy and meaning has the power to move people.